Open Enrollment Campaign

Content Strategy + Writer

This highly-recognizable client in the food industry wanted a benefits Open Enrollment campaign that captured the whimsy and joy that their brand is known for. The client wanted their employees to be informed about the great benefits available in a way that was on-brand, engaging, and most of all, fun!

As the content writer for a well-know client’s Open Enrollment campaigns, I was given the freedom to run with the brand’s quirky, upbeat, and unapologetically punny voice, style, tone, and humor.

This client was so thrilled with their first Open Enrollment campaign that they continued to partner with the Alliant team for their Open Enrollment campaigns and I remained the sole content writer.