Fall Benefits Mailer

Content Strategy + Writer

This high-profile client in the luxury apparel industry wanted to showcase their comprehensive offerings under their benefits branding in a way that was uplifting, engaging, and would reach everyone in the household who was covered under the benefits plans.

I led content strategy and wrote the content, bringing their benefits branding to life and collaborating with the graphic designer to reflect the client’s visual branding while giving their employees a fresh, accessible, informative resource.