Transportation Choices Annual Gala Fundraising Campaign

Campaign Creator + Marketing Strategy + Storyteller + Video Concept

One of my favorite accomplishments as the Communications Manager for Transportation Choices Coalition was creating the narrative theme, visual storyline, strategic promotions, and fundraising materials for their annual “Tuxes & Trains” gala.

The visual storylines for the organization’s annual gala had been historically based in more “machinery” and “tech” imagery, but since I happen to also have a degree in botany (MSc Ethnobotany), I was intrigued by telling the story of how public transportation and its infrastructure are not exclusively “technical,” because public transportation is beneficial to the environment, and when we use public transportation, we may be more likely to notice elements of our surrounding natural world.

I collaborated with a talented graphic design contractor to incorporate actual plants that could be found growing in the neighborhood where the newest light rail station was opening in Seattle throughout the visual design, along with the light rail imagery.

And I wasn’t the only one intrigued by this story! The 2021 annual Tuxes & Trains gala was the highest grossing fundraiser to that date.