Transportation Choices Coalition E-Newsletter

Creator + Content Strategy + Research + Writer + Publisher

I’m a versatile writer, adept at tailoring and optimizing content to make the most impact on any channel. Digital newsletters remain one of my favorite communications platforms to leverage, particularly for connecting an organization’s mission with people and communities.

This e-newsletter for Transportation Choices Coalition is news-heavy, but in auditing the analytics for their e-newsletters, I could see that’s what their audience wanted, so I crafted newsletters keeping the audience in mind, evaluating analytics, and iterating accordingly.

This newsletter also features the “Mobility Justice” section, which consistently had the highest engagement and served both TCC’s public-facing racial justice advocacy and their internal commitment to actualizing equity and racial justice across the organization.