Wellness Program Mailer

Content Strategy + Writer

The client implemented an exciting new wellness program and wanted to make sure their employees were well-informed about all the new offerings. This client wanted a full branded suite of materials with new logo, color palette, and a fresh tone that embodied the company’s voice and also encouraged engagement with their new benefits.

I led content strategy and wrote all the content for this mailer with a tagline that perfectly reflected the fun, friendly tone of this client’s voice and company culture.