Custom Employee Benefits Website

Digital Content Strategy + Content Writer + Management

I collaborated with the communications consultant and graphic designer to produce the custom Employee Benefits website showcasing consistent, on-brand visual design, voice, and tone aligned with the enterprise client in the education space.

I collaborated on end-to-end production from concept, strategy, information architecture, navigation, content writing, user experience (UX), and continued maintenance, partnering with internal teams and client teams to ensure accuracy and up-to-date information.

I managed the client’s custom Employee Benefits website, including document and asset management, making content updates, creating new pages, and reporting on analytics. In addition, I created the annual Open Enrollment page and turned all the content over after Open enrollment, updating it with the new benefits information each plan year.